Marketing Plan Development Questionnaire

This questionnaire is designed to help you outline your marketing strategy. Your answers will guide the development of a comprehensive plan to attract and retain customers through various marketing channels.

Your Contact Information

First Name *

Last Name

Email *

Customer Identification

What is your target audience? *

What primary problem does your product/service solve for your customers? *

Convenience needs (time-saving solutions)

Financial needs (cost-effective solutions)

Specialty needs (unique or custom solutions)

Emotional needs (well-being and personal satisfaction)

Digital Marketing Strategies

What digital marketing channels do you plan to use? (Select all that apply) *

Website and SEO

Email marketing

Content marketing (blogs, articles, etc.)

Paid online advertising (Google Ads, banners)

Social media (Facebook, Instagram, Twitter, LinkedIn)

How often do you plan to evaluate and adjust your digital marketing efforts? *

Monthly

Quarterly

Semi-annually

Annually

Advertising and Promotions

What type of advertising will you prioritize? *

Online ads (social media, search engines)

Offline ads (print, billboards, radio, TV)

Both equally

Not sure yet

Are there promotional activities planned to launch your business? *

Grand opening event

Limited-time discounts or offers

Product giveaways and contests

No planned promotions

Public Relations

What PR strategies do you intend to use? *

Press releases

Media interviews

Publicity events

Community involvement and sponsorships

How will you measure the success of your PR efforts? *

Media coverage quantity and quality

Public perception and feedback

Increase in customer inquiries

Direct impact on sales

Social Media Management

What will be the focus of your social media content? *

Educating customers about products/services

Showcasing customer testimonials and reviews

Sharing behind-the-scenes content

Promoting sales and special events

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